Pure Blue UV™, enjoy the purest of light that your eyes deserve


  • Light Mastery
    • All-day protection from UV and filtering of blue light¹
    • Enhanced aesthetics with minimal blue reflection or yellow residual tint.
    • Superior clarity with a whole new level of performance and durability.

Recommended for

Wearers who want to filter UV and blue light² indoors and outdoors without compromising their appearance.

Pure Blue UV

A lens providing you with an all-day filtering of UV and blue light² both indoors and outdoors with enhanced aesthetics and long-lasting clarity.

An intelligent light purifier.

Our cutting-edge light purification technology absorbs UV and filters blue light² before it reaches your eyes. (Image shown is for demonstration purpose only)

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Combined with SeeCoat™ Next to offer the best clarity and durability for everyday use.

The most aesthetically-pleasing solution.

A minimum yellow residual tint to see and be seen clearer. ³

1. Pure Blue UV with SeeCoat Next coating protects from UV light on the front and back side of the lens and filters blue light (blue light between 380nm to 500nm with blue-violet light between 400 and 455nm as stated by ISO TR 20772:2018)
2. Blue light between 380nm to 500nm (with blue-violet light between 400 and 455nm as stated by ISO TR 20772:2018).
3. Aesthetics is compared to ECC Blue UV lenses from Nikon in the same measurement conditions (1.6 index).